How to attract your ideal tenant and let go of the others

True Property - how to attract  your ideal tenant and let go of the rest

When you turn up to your property viewings, organised and well-dressed, you exude confidence. But does your property present the same impression?

Good tenants, the ones you want to rent your property, all want the same thing – to rent a place that looks and feels good. They want to show their friends and family a house they are proud of, a place they can call home. They want to live in nice surroundings. Other tenants don’t care, they just want somewhere, anywhere, to stay. They aren’t interested in making a place their home and will often bypass well-kept properties, because they know a lot will be expected from them.

What will attract your ideal tenant?

  • A simple well-maintained exterior – landscaping, house and fencing
  • Clearly defined parking or nicely maintained garage
  • Windows washed and sparkling clean
  • Flooring in top-notch condition – carpeting or hardwood flooring (or at least get it to a level where it’s as close to new as possible)
  • Make it as bright as possible, with bright lighting inside or lots of natural light – pull back the curtains and let the sunshine pour in.

What will discourage your less-than-ideal tenant?

You can weed out bad tenants before they even know where the property is – through advertising. When talking about the property, mention reference checks and application fees. This will make a good portion of bad tenants run for the hills. You will catch any that slip through the cracks when you screen them.

Highlight the features of the property

Good tenants are those who are looking for a property that will fit into their lifestyle. Tell them that your property is close to cafes, schools, bike trails or is a historic building.

Use words such as “immaculate”, “new paint and carpet”, or “extremely well cared for”. This lets potential tenants know your property is high quality and that you expect it to stay that way.

It may seem like a lot of work and more money to get your property up to a high standard. But, believe me, it will be worth it when that dream tenant renews year after year.

What things do you do when looking for tenants to attract your dream tenant and repel the others?

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