After you have purchased your investment property, carried out a few renovations, it’s time to fill that vacancy!
An effective ad will attract the kind of tenant that works best for your property as well as keep bad tenants from even calling you in the first place.
Advertising is the first step in your relationship with a tenant
Keep in mind that you are trying to attract your ideal customer. Your ad listing should explain the benefits of living at your property and the features that make it desirable, for example, if it’s close to schools or the beach.Understand the type of tenant you want to rent from you and what is important to them. Then write copy that speaks to them directly.
Writing the ad
Target that ad. It should not attract everyone who is looking for a place to rent. That is a waste of time. The ad should do two things: Let people know the property is available and give information that will eliminate some tenants.
Take the following examples:
A. 3 bedroom, 1 bath duplex in good neighborhood. 1st and last plus dep., No pets. $600.
B. ½ Block to the Bus. Cute and sharp 3 bedroom duplex on super quiet street. Large rooms, built-in dishwasher, gas heat, fenced back yard for kids. School close. $600.
Which house would you prefer to rent?
The first ad is pretty standard and looks exactly like every other ad out there. It doesn’t really tell you much about the property and who it is suitable for.
In contrast, the second ad does several helpful things:
- It sells the benefits, whereas a notice merely relays facts (in this case, that something is available for rent). It tells you who it is suitable for (fenced back yard for kids,
- It tells you who it is suitable for (fenced back yard for kids, school close).
- It announces the features that will make people consider the property, for instance, large rooms, built-in dishwasher etc.
Do you have any other tips for writing property ads to make them more effective?